Целью изучения дисциплины является совершенствование коммуникативной компетенции устного и письменного общения на иностранном языке как в рамках профессионально-значимых тем (экономика и управление), так и деловых контактов, происходящих в профессиональной деятельности любого профиля; формирование у студентов представления о ведении бизнеса в условиях глобальной экономики средствами иностранного языка на основе использования аутентичных примеров; формирование межкультурного взаимопонимания, толерантности к различию в культурах и мировосприятии их носителей.

Дисциплина изучается в 6, 7 и 8-ом семестрах.
Количество часов – 2 часа в неделю
Рубежный контроль: 6 и 7 семестры – зачет, 8 семестр – экзамен.

Основные темы, изучаемы в рамках дисциплины:

1. Философия бизнеса
2. Структура компании
3. Организационные формы
4. Основные навыки менеджера
5. Коммуникации
6. Выстраивание взаимоотношений
7. Успех
8. Удовлетворение работой
9. Международный маркетинг
10. Риски
11. Построение команды
12. Привлечение капитала
13. Служба работы с клиентами
14. Кризисное регулирование
15. Стили управления
16. Поглощение и слияние
17. Будущее бизнеса

Вопросы к экзамену:

1. Business and its role in our society.
2. Business mission statement.
3. Company structure.
4. Main departments and their functions.
5. Managers and executives: UK and US.
6. Organisation forms.
7. Advantages and disadvantages of a partnership.
8. Management skills and knowledge.
9. Women in management.
10. The Glass Ceiling Syndrome.
11. Interpersonal business communication.
12. Communication between companies and their customers.
13. Communicational barriers.
14. The advantages for companies to expand beyond its domestic market.
15. The problems which companies face when they go international.
16. Methods companies use to enter overseas markets.
17. How do companies differ in their approaches to product development?
18. Marketing mix.
19. Four Ps.
20. Cultural problems in international marketing.
21. Globalization in marketing and advertising.
22. What groups of people do companies build relationships with?
23. What factors are to be considered by a company in order to making a decision regarding building business relationships?
24. Building relations with customers.
25. Employer – employee relations.
26. Employee – employee relations.
27. Intercultural business relationships.
28. Factors and indicators of an individual’s level of success.
29. What makes for a successful manager?
30. Successful companies (reasons, examples).
31. Successful products (reasons, examples).
32. Products’ failures (reasons, examples).
33. Motivating factors and how they ca be enhanced.
34. Hygiene factors and their role in job satisfaction.
35. Pay and fringe benefits.
36. The problem of work/life balance.
37. How much should companies be involved in the lives of their employees?
38. Job satisfaction and a title.
39. Job loyalty
40. Types of risk for developing and developed countries.
41. Types of risk for new ventures and well-established companies.
42. Managing risks.
43. Globalization and risk.
44. Fraud and corruption.
45. What are the advantages and disadvantages of working in teams?
46. Team roles according to Meredith Belbin’s theory and their characteristics.
47. Contributions which different team members can make and their allowable weaknesses.
48. Stages of team life.
49. Examples of poor team work and measures that should be taken in order to get the most out of a team.
50. A role of the leader in a team and situations when teams need a leader.
51. Steps in team-building process.
52. Team-building techniques.